Marketing Tech Map

Name: Marketing Tech Map
Creator: Eilla AI

Every AI-native marketing and advertising technology company, AI-native agency and established martech, adtech and agency group with a serious AI programme, with their funding rounds, investors, acquisitions and locations.

Marketing tech is the software and AI built for marketing and advertising: the tools marketers, brands and agencies use to make content and creative, buy and optimise media, win search and AI answers, run email and lifecycle programmes, understand customers and measure what works. This map covers the part being rebuilt around AI: AI-native marketing and advertising software; AI-native agencies that deliver the work on technology they build themselves; and the established martech and adtech vendors and agency groups with large, named AI programmes.

138 companies in 15 countries, across 12 markets, with $1.8 billion raised.

By market

AI search, SEO and AI visibility (GEO) tools

Adthena: Search intelligence platform for paid search and answer-engine optimisation, with LLM rank tracking and Ask Arlo.
AirOps: Content engineering platform that helps brands plan, create and refresh content for AI and traditional search. (United States)
AthenaHQ: Platform tracking brand visibility across ChatGPT, Perplexity, Gemini and AI Overviews, with an AI copilot. (San Francisco, United States)
Botify: Enterprise SEO platform repositioned around AI search: AI readiness, AI visibility and AI activation.
BrightEdge: Enterprise SEO platform with AI Catalyst, AI Hyper Cube, Agent Edge and an MCP for tracking AI search.
Conductor: Enterprise SEO platform repositioned around AI search, with an AgentStack for AEO and AI content creation. (New York, United States)
Evertune: GEO platform for advertisers and agencies, built on a panel of over 150 million prompts.
Frase: SEO and GEO content platform that drafts fixes when pages slip.
Goodie: Answer-engine optimisation platform that tracks brand mentions in AI assistants and ties visibility to revenue. (New York, United States)
Gumshoe: GEO platform that audits what AI models say about a brand across personas.
Partoo: Local presence and customer-experience platform for multi-location brands, with an AI messaging agent and MCP connector. (Paris, France)
Peec AI: Tracks how brands appear in ChatGPT, Perplexity and Gemini answers, for marketing teams and agencies.
Profound: Tracks and improves how brands appear in AI answers, with an AI marketer that drafts content and ads. (New York, United States)
Rankscale: AI visibility tracker across 17+ answer engines.
SE Ranking: SEO platform with SE Visible for tracking brand mentions in AI search.
Semji: Agentic platform that optimises content for AI search and Google, prioritised by revenue impact. (Lyon, France)
Semrush: SEO and AI-visibility platform, now owned by Adobe; sells Semrush One and an MCP server for AI assistants. (United States)
SISTRIX: SEO suite from Germany with AI deep dives, prompt tracking and an MCP. (Germany)
Surfer: AI search visibility and content optimisation platform from Wroclaw, tracking brand mentions in ChatGPT, Gemini and Google AI Overviews. (Wroclaw, Poland)
Uberall: Multi-location marketing platform for listings, reviews and local social, with GEO Studio and an agentic assistant. (Berlin, Germany)
Writesonic: AI search visibility platform that tracks brand mentions in ChatGPT and similar engines and fixes pages. (San Francisco, United States)
XFunnel: Platform measuring and improving brand visibility across answer engines.
Yext: Brand-data platform whose Scout agent tracks and improves visibility in search and AI answers.
Yoast: SEO plugin maker for WordPress and Shopify with Yoast SEO AI+ for AI-search visibility tracking.

Customer data platforms, attribution and marketing measurement

Adverity: Marketing data integration platform with Atlas, an AI layer that works as an autonomous marketing analyst.
AppsFlyer: Mobile and cross-channel marketing measurement with an agentic AI suite for marketers. (San Francisco, United States)
Audiense: Audience intelligence tools including Audiense Action, an AI campaign companion for marketers.
Conveo: AI interviewer that runs video conversations with consumers and turns them into searchable insight for brands. (New York, United States)
Funnel: Marketing data hub and measurement suite (MMM, attribution, incrementality) with Funnel AI and an MCP.
Haus: Incrementality testing, causal MMM and attribution with an AI agent, Architect, for large advertisers.
Hightouch: Composable CDP and AI agent platform that activates warehouse data for marketing teams.
Lemnisk: Indian composable CDP with an LLM audience builder and real-time marketing automation for banks and enterprises.
Lexer: Melbourne customer data platform sold as an agentic CDP for retailers. (Melbourne, Australia)
LiveRamp: Data collaboration platform, now part of Publicis Groupe, with agentic AI orchestration and an Agent Builder Program.
Mutinex: Commercial mix modelling platform with an AI growth consultant for marketing spend planning. (Sydney, Australia)
Pulsar: Audience intelligence and social listening platform for marketing and comms teams.
Sellforte: Marketing mix modelling and incrementality platform with three AI agents for planning and buying. (Espoo, Finland)
Supermetrics: Marketing data platform that connects ad and analytics data to Claude, ChatGPT and dashboards. (Helsinki, Finland)
Treasure Data (Treasure AI): Customer data platform repositioned as an agentic experience platform for marketers.
Voyantis: Israeli AI decisioning platform that predicts customer lifetime value to steer paid acquisition and lifecycle messaging.
Vurvey: AI consumer-insights platform that simulates audiences from people models built on real respondents.
Zeotap: Composable CDP with ZeoAI agents for segmentation and personalisation.

AI advertising and media buying technology

Affle: Indian listed ad-tech group selling AI-driven mobile and connected-TV app discovery and conversion ads to advertisers.
Appier: Taipei-founded AI company selling ad, engagement and customer-data products to marketers, now listed in Tokyo. (Taipei, Taiwan)
Criteo: Commerce media and performance advertising platform built on Commerce AI and predictive bidding.
Equativ: Ad platform with agentic AI programmatic agents and Maestro, plus curation and SSP for publishers.
Innovid (Mediaocean): Ad serving and creative platform, part of Mediaocean, launching NIVO AI with Innovid Agents.
Magnite: Largest independent sell-side ad platform; launched Magnite Orchestration for buyer and seller AI agents.
Moloco: Machine-learning ad platform for app marketers and retail media, founded in Korea and run from the US. (San Francisco, United States)
Perion: Ad tech group whose Perion One platform uses AI agents to optimise media across CTV, DOOH and social. (Israel)
Pixis: AI platform for brands that generates ads, runs campaign optimisation and tracks AI search visibility. (San Francisco, United States)
PubMatic: Sell-side ad platform launching AgenticOS, an operating system where AI agents plan, buy and optimise media.
Quantcast: Programmatic and audience company with the Q AI suite: Q+, Agent Q, Audience by Q and Creative by Q.
Seedtag: Contextual advertising company whose Liz AI infers audience emotion across display, video and CTV.
Skai: Omnichannel marketing platform positioned as agent-native, with Celeste AI and Agent Connect for outside agents.
Smartly: Ad platform that automates creative production, paid social and cross-channel media buying for large brands.
StackAdapt: Programmatic advertising platform with an AI-first workspace called Ivy Studio. (Toronto, Canada)
The Trade Desk: Independent demand-side platform for buying ads across the open internet, with its Koa AI built into the platform.
Viant: Programmatic DSP that now sells ViantAI, an autonomous ad platform handling planning, bidding and optimisation.

AI marketing automation, email and lifecycle platforms

Aampe: Agentic personalization for consumer apps: AI agents choose message, timing and channel per user. (San Francisco, United States)
Acoustic: Marketing platform (Acoustic Connect) with a new agentic AI teammate built on customer behaviour data.
ActiveCampaign: Marketing automation platform rebuilt around Active Intelligence, which builds on-brand campaigns from customer data.
Antavo: Loyalty software with AI Loyalty Expert and Analyst and an MCP server.
Bloomreach: Personalisation platform with email, SMS, search and web personalisation run by its Loomi AI agents.
Braze: Customer engagement platform for cross-channel messaging with BrazeAI decisioning and agents. (New York City, United States)
Cordial: Messaging platform whose Cordial AI picks audience, products, channel and send time. (San Diego, United States)
Dotdigital: Marketing automation with Segment Agent and Content Agent. (London, United Kingdom)
HubSpot: CRM and marketing platform with a set of named AI agents for campaigns, content, nurture and support.
Iterable: Cross-channel marketing platform with Nova agents, decisioning and insights for lifecycle teams.
Klaviyo: B2C marketing and customer platform with Klaviyo AI, a Composer campaign agent and a Customer Agent. (Boston, United States)
Netcore Cloud: Mumbai marketing-technology company with an agentic platform for email, push, WhatsApp, CDP and personalisation. (Mumbai, India)
Ometria: London customer data and engagement platform for retail brands, with an agentic AI layer called Architect. (London, United Kingdom)
Optimove: Customer marketing platform for brands, with AI agents that plan and run campaigns across channels. (Tel Aviv, Israel)
Postscript: SMS, RCS and email platform for Shopify brands with AI agents that run 1:1 journeys.
Splio: French CRM platform (automation, CDP, loyalty) built around Tinyclues predictive AI and an Ask My CRM agent. (Paris, France)
WebEngage: Customer data and engagement platform with an autonomous growth agent for campaigns. (India)

Social media, influencer marketing and PR technology

Agentio: AI-native platform for buying and measuring creator ads as a paid channel.
Agorapulse: Social media management platform with Archie, an AI content repurposing assistant.
Archive: AI creator-marketing platform with an agent that finds and vets creators.
Brandwatch: Social listening, social management and consumer intelligence suite with an AI layer called Iris. (London, United Kingdom)
Cision: PR platform with CisionOne AI for media monitoring and outreach, plus AI-visibility tracking.
CreatorIQ: Enterprise influencer marketing platform with AI for creator discovery, safety and measurement.
GRIN: Creator marketing platform with Gia, an AI agent that finds creators, drafts outreach and runs programs.
Kolsquare: Influencer marketing platform with AI search and matching, part of team.blue. (Paris, France)
Meltwater: Media monitoring and social listening platform for PR and marketing teams, with GenAI Lens and AI visibility tracking.
Sprout Social: Social media management platform with Sprout AI and Trellis, an AI teammate across its products.
Swonkie: Social media planning and analytics platform with Andie, an AI copilot, from Portugal. (Vila Nova de Famalicao, Portugal)
Upfluence: Influencer marketing platform with an AI agent (Jaice) for finding creators, managing programmes and paying them. (Lyon, France)

Agency groups building their own AI

Croud: Independent media, creative and data agency selling five technology suites it names, such as DarwinCI for media and CreativeCI for creative.
Deloitte Digital: Deloitte's digital creative and marketing arm, with a named generative AI campaign engine, CreativEdge.
Dentsu: Japanese agency group with its own AI stack: dentsu.Connect and the Idea Builder generative platform. (Tokyo, Japan)
Havas: Agency group that rebuilt around Converged.AI, a suite of its own planning, measurement and content tools. (France)
Omnicom: Agency group whose Omni platform now includes Acxiom data and agentic tools after the IPG merger. (United States)
Publicis Groupe: Agency group that put €300M over three years into CoreAI, an AI layer built on Marcel and its Epsilon data. (Paris, France)
Serviceplan Group: German independent agency group whose House of AI deploys AI agents and tools across the marketing value chain. (Germany)
Stagwell: Agency group with The Machine, an agentic operating system built by Code and Theory, plus self-service AI products. (New York, United States)
Tinuiti: Performance media agency with its own Bliss Point operating system and an MCP server that lets AI agents read its measurement.
WebFX: Large digital agency running its work on RevenueCloudFX, its own revenue platform that now tracks AI visibility.
WPP: Agency group that builds WPP Open, its own AI marketing platform, on a budget of about £300M a year. (London, United Kingdom)
Wpromote: Full-funnel agency with Polaris IQ, its own marketing intelligence platform, plus AI search and agentic media buying work.

AI ad creative, image and video companies

AdCreative.ai: AI generator of ad creatives, copy and product photos with scoring, for brands and agencies.
Bannerflow: Creative automation platform for producing, localising and optimising display, social and DOOH ads.
Creatify: AI ad generator that turns product URLs into video ads and launches them.
Phot.AI: AI ad-creative and product-listing generator for D2C brands, with a done-for-you agency arm.
Rocketium: India-founded AI studio producing ad and e-commerce creatives for consumer brands. (India)
Segwise: AI creative analytics and ad-generation platform for mobile games, DTC and subscription apps.
The Brief (formerly Creatopy): AI ad creation platform with create, discover and optimise agents that publish to 40+ ad networks.
Waymark: AI video ad maker that builds ads from a business website, for sales teams and ad platforms.

Website personalisation, experimentation and digital experience tools

Aprimo: Content operations and DAM platform with Aprimo AI and agents for planning, metadata and governance. (Indianapolis, United States)
Contentsquare: Experience analytics for websites and apps with Sense AI insights and analytics for AI-agent traffic.
Contentstack: Composable content platform with Agent OS, an Agent Builder and a free AI-visibility checker (Canoe).
FERMAT: AI-native commerce platform whose agents change site experiences based on shopper intent. (San Francisco, United States)
Frontify: Brand management and digital asset platform with a Brand Assistant and MCP layer for on-brand AI output.
Kameleoon: A/B testing and personalisation platform where users run experiments by prompting its PBX AI.
Sitecore: Digital experience vendor whose SitecoreAI includes 20+ prebuilt agents for briefs, copy, images and translation.
Wingify (VWO): Delhi-rooted experimentation and personalisation company behind VWO, now merged with AB Tasty.

B2B demand generation and ABM platforms

6sense: Account-based marketing and revenue platform that predicts in-market B2B accounts and runs ads and email agents.
Demandbase: ABM and sales platform using AI to find in-market accounts, with a B2B marketing agent called Mojo.
Hushly: AI B2B personalisation platform for ABM, lead gen and content teams.
Metadata: B2B campaign platform with AI specialists that build and run paid campaigns. (San Francisco, United States)
Mutiny: AI sales assistant and ABM tool for enterprise sales and marketing teams: call prep, notes, follow-ups, deal rooms.
Qualified: Piper, an AI agent that engages inbound website visitors and routes them to meetings; now part of Salesforce.
Warmly: Identifies website visitors and engages them with AI agents across chat, email and ads, for B2B marketing and sales.

AI-native marketing agencies

AdsGency AI: Agentic ad agency whose own operating system automates creative strategy and performance tracking. (San Francisco, United States)
Brainlabs: Independent media agency whose work is run by in-house AI agents trained on its own experiment library.
daydream: AI-native SEO agency pairing search agents with a dedicated growth lead per customer. (San Francisco, United States)
Graphite Growth: Research-led growth agency whose AI team builds tools for AEO, SEO and performance work for brands like Webflow.
Silverside AI: AI creative production lab building custom content workflows and systems for global brands. (New York, United States)
The Brandtech Group: Marketing technology group that bought Jellyfish and Pencil and sells generative AI content production to brands.

AI marketing agents and assistants

Jasper: AI platform with brand-trained agents for enterprise marketing teams: content, campaigns, GEO.
Mininglamp Technology: Beijing-based company selling AI marketing agents for ad buying, social monitoring and ad-creative pre-testing. (Beijing, China)
Tofu: AI campaign platform that builds integrated B2B campaigns from CRM data.
Typeface: Agentic AI platform that runs on-brand campaigns for enterprise marketing teams. (San Francisco, United States)
Zoca: AI marketing platform for salons, spas and med spas: AI agents answer calls, rank listings, book and win back clients.

AI content and copywriting platforms

Anyword: AI copywriting that predicts how well marketing text will perform, for enterprise marketing teams.
neuroflash: AI content and campaign platform that tests copy against survey-based Digital Twin personas before publishing.
Persado: AI that scores and rewrites marketing language to predict customer response.
Typetone: Checks websites, images, video and posts against brand and regulatory rules, then fixes flagged content in bulk. (Amsterdam, Netherlands)

Recent acquisitions

Oct 2026 Salesforce agreed to buy Braze for $5.7B: Customer engagement platform for cross-channel messaging (email, push, SMS) with AI decisioning, sold to brand marketers.
Oct 2026 Accenture bought Sagacity Solutions: UK data and customer intelligence firm, added to Accenture Song for AI-driven customer work.
Jun 2026 Accenture bought Whalar: Creator and social agency acquired from Whalar Group.
Jun 2026 Salesforce agreed to buy Contentful: Headless content platform that companies use to manage and deliver digital content across channels.
Jun 2026 Walmart bought Vibe.co for $1.4B: Self-service streaming TV advertising platform, folded into Walmart Connect.
May 2026 Publicis Groupe bought LiveRamp for $2.2B: Data collaboration platform with identity resolution and clean rooms for marketers.
Apr 2026 Canva bought Ortto: Customer data and marketing automation company.
Apr 2026 Canva bought Simtheory: AI collaboration and agent management platform.
Mar 2026 Smartly bought INCRMNTAL: AI-powered incrementality measurement platform.
Mar 2026 Webflow agreed to buy Vidoso: AI content-generation platform that keeps generated marketing content on-brand and governed.

Sector benchmarks: what deals in marketing tech sold for.

Most active investors

The Marketing Tech Map is published by Eilla AI. Map criteria · What's new · Summary for AI tools

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